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FlowCode Blogging Collab

BLOGGING RULES

To make things easier for our collaboration, we divided content into 4 main categories. You can write articles from different categories or stick to the one that is the closest to you & your knowledge.

Blog articles need to be minimum 700 words long.

At least one of the MAIN Focus keywords HAS TO BE USED be used as much as possible in the title, subheading(s), at the beginning of a blog and to be repeated in the whole content. 
Although Keyword Density is becoming less important, optimizing your post with a good keyword density will give you an edge in the search results. However, Keyword Density should never be overdone. A low keyword density is better than a high keyword density. Even with a low keyword density, there is a good chance that Google will pick on your focus keyword. But, a high keyword density is a bad quality signal, which might get you kicked out from the search results. While there is no perfect keyword density, a keyword density of 1-1.5% is sufficient in most cases, the more important thing is to keep your language natural because if search engines don’t pick on the high keyword density, your users definitely will.
 
MAIN Focus keywords:
– flow state training
– flow state coaching
– flow state science
– flow state
 
One thing that you should keep in mind is that it’s easy to overdo this. Your ultimate goal is to attract visitors and encourage them to read your content. If your content has too many keywords, then it will look unnatural to your readers. To avoid this, then read the content on your own. If you feel that the post has excessive use of keywords, then you should reduce your keyword usage and make the post sound natural.

Category 1

The FlowCode & coaching business support system

We want you to deliver content that covers topics from the business side of coaching in this category. It is desirable to connect your advice, insides, tips, and tricks with the FlowCode system. Some of the broad topics from this category are: different formats of coaching (online vs. onside, group coaching vs. one-on-one, technology and how to utilize it as a coach, how to do successful marketing, how to generate new clients, ways of monetization (membership, pre-recorded courses, plans, etc.).

Examples of articles in this category

Group coaching vs 1:1 coaching, what is better
How to position yourself as a coach, so it actually makes sense to your potential clients
Coaches are creating passive income – by digitizing their services
Benefits of FlowCode Coaching Academy collaboration for your coaching biz
Benefits of group coaching for your clients

Goal

We are looking for valuable content for different types of coaches who are experiencing difficulty when it comes to the business side of their practice (marketing, getting new clients, monetization, digitalization of their services, different formats, etc.).

Secondary Keywords

  • coaching tools
  • coaching business
  • coaching materials
  • group coaching
  • online coaching
  • membership format
  • multilayered offerings
  • flowhub7
  • flowcode coaching tools
  • flowcode coaching system
  • flowcode coaching academy
  • grow your coaching business
  • scale your coaching business
  • coaching e-book
  • business of life coaches
  • monetize your coaching practice
  • coaching clients
  • life coach jobs
  • online coaching challenges

Category 2

FlowCode & theory and science behind flow

In this category, we want you to deliver content that covers topics about flow and how can different life coaches utilize flow theory & its techniques with their clients for optimal results. Connecting your advice, insides, tips, and tricks with the FlowCode System system is desirable.

Examples of articles in this category

The flow state in the performance sport
Flow coaching for maximum performance
Coahing flow for bettter breathing
Coaching flow as a life coach
Why is state of consciousness also called Flow?
Why are flow techniques called triggers
Flow for life coaches
About people paying attention
Flow state in business – performance aspect
Why are flow techniques called triggers

Goal

We are looking for valuable content for different types of coaches looking to add flow theory & practicality to their coaching practice. Educate professionals about flow state (science behind it), as well as a practical part of it (how to help their clients’ different challenges with the flow)

Secondary Keywords

  • flow coaching
  • flow coaching academy
  • coaching flow
  • flow state coaching
  • flow for coach
  • what is flow coaching
  • flow state coaching
  • flow state productivity coaching
  • flow state in coaching
  • flow science
  • flow breathing
  • flow for productivity
  • flow for optimal state
  • what is flow state

Category 3

Broder knowledge – from coaching practice

In this category we want you to deliver content that covers topics about techniques, how-tos, 7 mistakes, 6 benefits – not directly related to the FlowCode product:

  •  meditation -breathing
  • performance
  • accountability
  • imposter syndrome
  • anxiety
  • stress
  • body & mind connectivity

Examples of articles in this category

Case studies of different clients’ profiles
How to overcome specific client’s challenges
How to help the client with accountability issues
How do you create your initial questionnaire for clients?

Goal

Valuable tips & tricks on dealing with specific clients and how to go about particular problems/challenges as a coach. Discussion provoking, relatable topics for different types of life coaches.

Secondary Keywords

  • life coach career
  • life coach challenges
  • common coaching challenges
  • life coaches and clients profiles
  • executive coaching challenges
  • challenges of coaching and mentoring in the workplace
  • challenges during coaching session
  • challenges in coaching and mentoring
  • life coaching challenges
  • performance coaching challenges

Category 4

Interviews-case studies: with other coaches, experts (not necessary just FlowCode)

Goal

We want to create relatable content for professional life & flow coaches. We want them to understand precisely how similar professionals from their field of work do/use a particular aspect of coaching. We are looking for a good read, emotional provoking & inspiring.

Secondary Keywords

  • flowcode in practice
Additionally, take under consideration:
 
A) Sentiment in a Title
A simple rule of copywriting is to evoke emotions. Notice that we didn’t say what kind of emotions, just strong emotions. That is, it doesn’t matter what kind of emotions are evoked as long as the emotions are strong enough.
If we were talking about a pizza, we would tell you how soft the bread is, how wonderful it smells, how the toppings look and taste, and how delicious the cheese tastes in the mouth. See what we did there?
You should aim to do the same with the title. But, the title isn’t a place where you have a lot of text. Therefore, it’s ideal to have a title that evokes emotions.
If you’ve browsed Facebook, you might have come across several posts that have titles similar to – “7 life-hacks that will blow your mind, 4th one is the best!!!”. They are trying to evoke your curiosity–another strong emotion.
 
B) Use of Power Word in Title
What if you had the magical powers of making anyone click your links? A power so good that it would almost be considered illegal?
Don’t worry. We don’t practice black magic. We were just demonstrating the amazing use of Power Words. These are words that, when used in titles, compel users to click them, whether they like it or not.

 

C) Paragraphs & subheadings
A great way to keep the user engaged is to use shorter paragraphs (keep each paragraph under 120 words). 
Using Focus Keyword in subheading (Primary and Secondary Focus Keywords) is super important.  Not only does including your keywords in your headings bring relevancy, but it also helps in achieving site-links in the results.
 
D) Number in Title
A proven way to get more clicks is to use numbers in the title. This technique has been popular for some time, but its effect has not faded as clickbait has. It is hard to explain why this works, but it is easy just to acknowledge that it works and use it to your advantage. Think about it, what sounds more clickable – “How to clean your garage?” or “7 easy ways to clean your garage?”. It’s obviously the second one.

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