How to Create a Content Calendar in 5 Easy Steps

If you think of how you spend your time as a coach, you want to spend as much of it serving paying clients and as little as possible on sales and administration. Nevertheless, you will have to set time aside to build your online profile. It’s best to plan ahead, and that is why we wanted to share a post on how to create a content calendar. With a scheduled strategy, you will save time while also making sure that your content is valuable and cohesive.

Do you often find yourself scratching your head wondering what to post on social media or what to write about on your website or newsletter? If you’ve got no plan, that’s what ends up happening. In a nutshell, you are wasting your time.

Today, every professional content agency and digital marketer starts the content creation process with a content calendar. You sit down and sketch out a rough plan on what you intend to post, select your channels, and tie it in with your yearly event calendar. All you need is a little know-how; here is how to create a content calendar in five easy steps.

Step 1: Define Your Audience’s Needs and Resolve to Meet Them

With your client demographic and the type of coaching you offer in mind, you start by listing the topics your readers would benefit from. What expertise or actionable tools can you share? What kind of questions does your audience have? What are their struggles and goals?

Spend at least one hour brainstorming topics that allow you to showcase your coaching expertise in such a way that your readers truly benefit. So much so, in fact, that they will want to hire you.

Step 2: Create a Timeline for Client Action

It’s best to plan ahead two to three months and follow a logical sequence. If you want to write about flow, for instance, make sure to start with the basics rather than with the more complex aspects of flow. Think of your content as course lessons starting with the simplest content and culminating in the more intrinsicate parts of your coaching tools.

Over three months, you can cover one to three major topic  areas. You can, for example, select one topic per month and publish related content across your social media channels and on your blog.

Step 3: Create a 3-Months Calendar and Choose Your Channels

Lots of websites offer free content calendar templates. Use them or create your content calendar on Excel or Google Sheets. Here is the link to the content calendar I created for our how to create a content calendar blog post. To use it make a copy and change the columns to match your social media activity.

Start by filling out the timeframe and adding the various social media channels of your choice. If you are unsure of what social media platforms to choose, think of your audience and match your choice with theirs.

Step 4: Choose Your Frequency

Now you need to decide how frequently you would like to publish content. Search engines love regularity so it is important that you start as you mean to continue. Choose a schedule that you can sustain long-term. On social media as well as on your blog, you need to post at least once a week. You are better off, maintaining fewer social media channels and posting content like clockwork rather than trying and failing to keep too many profiles.

Step 5: Fill in Your Calendar and SEO Your Topics

You are now ready to fill in your calendar. Before you go ahead, ahead, adjust your topics with SEO in mind. This means using a keyword research tool to help you word the title.

When you’ve penciled in your content, take a step back, put yourself in the position of your readers and see if what you are publishing is in a logical sequence, insightful, helpful, and actionable. Don’t be afraid to make changes if necessary.

When you run a coaching business, you need to spend time creating content. Follow our tips on how to create a content calendar, and the process will be much easier.

Flow Coaching Marketing and Content Materials

As a certified flow coach, you’ve got a headstart on content. Inside the FlowHub Pro, you have access to hundreds of images, quotes, and content ideas. Plus, you can inspire your audience to build flow habits by educating them about using flow triggers.

Final Thoughts

These are our tips on how to create a content calendar. The beauty is that over time, you can learn what kind of posts are popular and get the best engagement. You can then tweak your calendar and rocket your content creation like a pro.

To learn more or ask questions, join my upcoming webinar!

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Anita Alig is an Integrated Energ an Integrated Energy Therapist, NLP, Meditation, and Flow Coach. She works with groups and individuals focusing on helping clients to reduce stress, find their flow, and uncover their true essence.

Experienced Writer with a demonstrated history of working in the writing and editing industry. Skilled in Nonprofit Organizations, Writing, Healthcare, Marketing, and Customer Service. Strong media and communication professional. Founder of the Poetry Cooperative.



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