As more and more coaches enter the market to serve a growing clientele, narrowing down your niche is a good way to increase sales and build a solid flow state coaching business. Read on for our step-by-step guide on how to define your coaching niche. 

And although you may end up turning potential clients away because they do not belong to your niche demographic, narrowing down your niche is a great way to stand out among the competition. What’s more, it’s the best way to provide your clients with the best possible service. 

Take some time to go through the following process. Start over if you have to. By the end, you will have a clear idea of whom you want to serve as a coach and what kind of flow state training you are going to offer. Plus, you will know whether it will work out for you financially. 

Step 1 – Your Motivation and Skill Set – Your Why’s

Set some time aside and ask yourself the following questions:

• What motivates and excites me when it comes to coaching?
• What specific problems can I solve?
• What qualifications and knowledge do I bring to the table?
• What problems have I solved in my own life and while working with clients?

Step 2 – Your Ideal Demographic – Your Who’s

Next, move onto the following questions: 

• Who is my ideal client?
• What is my client’s core problem or issue?
• What tools do I have to help clients solve those issues?
• What evidence do I have for potential clients to show that I have already helped clients with similar problems?
• Describe your ideal client. Job, age, gender, pain points, dreams, goals, ambitions?
• Do you feel aligned with your ideal client? Would working exclusively within this niche bring you joy? Would you be motivated to specialise in serving your chosen demographic every day for years to come?
• Can you tap into your ideal client’s pain point and offer workable solutions? 

Step 3 – Your Place in the Market and Money – Your USP

The following questions will help you find out whether you have a unique selling point that will put you ahead of the competition within your chosen niche: 

• Does what I offer fall in line with my demographic’s spending power and willingness to invest?
• Is my ideal client motivated and 100% committed to making the necessary changes?
• Is my demographic big enough to allow me to grow a thriving business? 
• Have I studied my competition and identified my Unique Selling Point? 
• Why would a potential client choose me ahead of my nearest competitor? 

At this point, you should have a clearly defined niche as well as a detailed portrait of your ideal client. Do you have the skills and programme to serve your niche? If you do, you can move on to the next stage of our process. If not, go back and work over your previous answers until you have narrowed down your niche and a clear idea of what you offer to your specific niche. 

Step 4 – Putting Your Niche to the Test

Now, let’s find out whether your chosen niche will be viable. Ask yourself the list of questions below and start over if you cannot answer most of them in the affirmative. 

1. Do I know where to meet my clients? Can I meet potential clients in person as doing so is much better when it comes to building trust? 
2. Have I got an irresistible offer and a USP that blows my competition out of the water? 
3. Have I checked out your competition and created a way to better serve the same demographic?
4. Am I sure there aren’t already too many coaches serving my potential clients?
5. Can my ideal client afford my services and will it earn me the kind of lifestyle I envisage?
6. Do I fully understand the struggle of my ideal client?
7. Have I personally managed to overcome the same issues?
8. Am I able to describe my niche in a few clear and striking sentences?
9. Do I have the professional qualifications I need to have credibility and be an expert in my niche?
10. Am I passionate about serving people in my chosen niche? 

As you progress through these questions, you’ll soon identify weak spots if there are any. In that case, go back to the beginning and redefine your niche or proceed to deal with areas you fall short in. 

If, at this point, your niche is crystal clear, go ahead and devise a suitable coaching programme and advertisements for your launch. 

Start taking every opportunity to tell people about your work and always keep an eye out for potential clients, wherever you are. 

FlowCode – Flow state training