The 6-step strategy to stand out and thrive as a coach

Today, the democratization of tools like Canva and ChatGPT (to name only them) makes it possible for everyone to DIY pretty much what they want. The problem with this approach?
What we create that way is only 30% good. Without the knowledge and expertise behind it, 70% of what we work on “alone” leads to the opposite of what we want, making us look unprofessional and untrustworthy.
Now, with the recent boom that is witnessing the coaching industry (more than $ 20 billion and 70,000 certified coaches globally), if you want to be seen and hired as a coach, you need to do better than average, you need to stand out in a sea of coaches, simple as that.
I identified 6 key points that you need to master in order to stand out as a coach and thrive in your coaching business.

Stand out as a coach

1. Unleash your superpowers

First things first, let’s talk about tapping into your strengths. You know those things you’re awesome at? Well, it’s time to let them shine! Identifying what makes you kick butt and working on it can totally set you apart in the coaching industry. Combine these strengths in your own unique way, and boom, you’re already standing out.

2. Find your niche

Once you’ve discovered your strengths, it’s time to find your tribe. By focusing on a smaller group with a specific problem, you become the superhero they’ve been waiting for. Solving their unique issue is like waving a magic wand that makes your coaching incredibly special.

3. Be you-nique, Be unstoppable

Now, we love getting inspiration from others, but make sure to inject your personality into everything you put out there! While it’s cool to learn from others, don’t forget to sprinkle in your own flavor. Embrace your quirks, your vibe, and your style. Show up as your authentic self. Embrace your uniqueness without fear; the clients who resonate with your authenticity are the ones who matter most.

4. Build a unique brand identity

Being the life of the coaching party means having a killer brand identity. We’re talking about things like your logo, your color palette, your typos, and even your vibe. It’s like having your own coaching signature that people can’t help but notice. While authenticity and a clear niche will set you apart, branding will make you stand out. And remember, quality content mixed with a dash of brand identity magic equals an unforgettable experience for your clients.

Branding for coaches

5. Set up a professional online presence

In today’s digital age, your website is your online handshake. You’ve got to make it count. Your website isn’t just a bunch of pixels – it’s your online alter ego. Showcasing your strengths, services, and successes with strategy and style is non-negotiable. Your website is the best business card you will ever get, giving you international recognition. A great website is like having an employee 24/7 in your sales department, but not having to pay his salary! Forget about those boring, one-size-fits-all options. Your website should scream “you” louder than your favorite playlist.

Website for coaches

6. Elevate your customer experience

Here’s the secret sauce to being a coaching legend: customer experience. Those little details? Yes, they make a huge difference. Going the extra mile, surprising your clients, and creating a coaching journey that’s unlike any other – that’s what separates you from the rest. Remember, it’s all about making your clients feel like the stars of the show.

Wrapping it up…

Embrace your strengths, find your tribe, and sprinkle your magic all over your coaching journey.

Create a brand identity that’s as unique as a unicorn and a website that’s cooler than the flip side of the pillow. That’s your ticket to coaching stardom.

The people who vibe with your awesomeness will find you, and those unforgettable customer experiences will keep them returning for more.

These are the 6 crucial steps to follow to rock on in your coaching adventure so roll up your sleeves and let’s go! And remember, the world is waiting for your coaching magic!

Profile Claire Brignot

Article written by Claire Brignot, brand and web designer at Febulous Studio