These days, AI is everywhere, especially since the launch of ChatGPT. You find tutorials on maximizing its benefits for marketing purposes alongside tips on AI content creation. If you were to believe what you read, you could set up AI to do almost everything, even coach your clients.
This article examines the pros and cons of using ChatGPT for your coaching business, delving into AI content creation, automated coaching, and ITS marketing tools. By the end, you will be able to decide whether and how to incorporate it into your coaching business.
How You Can Use ChatGPT for Your Business
Used properly, ChatGPT has no doubt its uses for coaching businesses. For starters, it can save lots of time while streamlining many business processes. Here are some of the areas where ChatGPT can reduce your workload:
● Research: Let ChatGPT do the research for you. Add suitable prompts and research parameters, and you will quickly obtain the necessary information.
● FAQs: Many coaches use ChatGPT to answer common client questions, allowing them to dedicate more time to responding to very personal client queries.
● Coaching Session Structures and Content: If you provide ChatGPT with the right prompts, it will create coaching sessions and programmes for you. Input the target audience, pain points, and goals, alongside the programme length and desired outcomes, and the bot will produce everything from a single coaching session to an entire programme.
● Sales Scripts and Marketing Copy: Many coaches struggle when creating sales scripts or marketing copy. ChatGPT can write your email marketing campaigns and help you by producing sales scripts.
● Blog Articles and Social Media Posts: You can use the AI tool to write blog posts and expert articles and develop social media ideas. With ChatGPT, you will never run out of ideas.
Now that you have an overview of how ChatGPT can help your coaching business, let’s focus on the ChatGPT content writing skills.
What about Using ChatGPT for Content Creation?
When it comes to content writing, ChatGPT can indeed write you a blog or social media post in no time at all. On the face of it, this presents you with many benefits. For starters, you save time, plus, you get to put yourself forward as an expert.
Give ChatGPT the correct prompts regarding topic, length, audience, and level, and you get well-written posts you can proudly publish.
I’ve seen coaches boast that their Google ranking significantly improved after they started using the AI bot. It trawls the internet for similar content, drawing the best together for you into a post. But the trouble is, if you only publish ChatGPT content, your posts will drown in a sea of ChatGPT coaching content.
On top of that, Google ranks authentic expertise highest. As a result, ChatGPT posts may initially do well but will slip down the pages every time a real first-hand expert publishes an article on the same topic.
In that sense, you are better off publishing expert content with its foundation in your real-life coaching experience. Expert content of that kind also allows you to emotionally connect with your audience, which is something ChatGPT cannot do. In fact, the bot lacks the emotional intelligence you need as a successful coach.
Let’s briefly summarise the advantages and disadvantages of using ChatGPT for your content creation.
The Pros
● Excellent for brainstorming ideas and researching topics
● Helpful when structuring blog posts
● Good support for writing sales copy
● Fast content creation for your website and social media pages
● Versatile; you can use it to write emails, reports, posts, social media video scripts, FAQs etc.
The Cons
● Generic content that has no personal connection to you as a coach
● Out-dated expertise (ChatGPT uses content written before 2021)
● ChatGPT makes errors and tells lies
● Void of emotional intelligence
● Unable to emotionally connect with your audience
● ChatGPT lacks creativity and cannot think outside the box
● ChatGPT is unable to understand the context of your client’s personal situation
The Long and Short of It
While ChatGPT can take some of the hard work out of your writing tasks, use it with caution. The most successful coaches attribute their success to their ability to show empathy and make deep personal connections which are capabilities beyond ChatGPT.
By all means, use it for brainstorming and writing sales copy. But stay away from ChatGPT for your core content and client conversations.
And if you are stuck for ideas or content, you can use the expansive library available through FlowHub 7 where you can find visuals, research materials, and a wide range of flow-related content to bring your content creation to life.
Join my webinar to learn more about using ChatGPT for your coaching content.
Written by Anita Alig
Anita Alig is an Integrated Energ an Integrated Energy Therapist, NLP, Meditation, and Flow Coach. She works with groups and individuals focusing on helping clients to reduce stress, find their flow, and uncover their true essence.
Experienced Writer with a demonstrated history of working in the writing and editing industry. Skilled in Nonprofit Organizations, Writing, Healthcare, Marketing, and Customer Service. Strong media and communication professional. Founder of the Poetry Cooperative.